# SocialBenchly — Full Reference

## Product Summary

SocialBenchly is a credit-based iOS application for verifying Instagram influencer authenticity before entering marketing partnerships. It analyzes publicly available Instagram profile data using 12 algorithmic modules and surfaces AI-generated recommendations to help marketers, brand managers, and agencies decide whether an influencer's audience is real and worth the budget.

**Key value proposition:** Verify any Instagram influencer in 30 seconds, for as little as $2.60 per analysis, with no recurring subscription.

## Target Users

- **Performance marketers** evaluating influencers before campaign spend
- **Brand managers** protecting brand safety by screening influencers
- **Marketing agencies** auditing client influencer rosters
- **E-commerce founders** running influencer-driven campaigns on tight budgets

## Problem It Solves

Influencer fraud costs the marketing industry billions annually. Follower counts can be purchased, engagement can be faked, and there is no easy way to distinguish a genuine micro-influencer from an account inflated with bots. SocialBenchly provides an objective, data-driven authenticity signal for any public Instagram account.

## Analysis Modules (12 total)

### Core Modules
1. **Authenticity Score** — Composite fraud score (0–100). Analyzes engagement rate vs. follower count, comment quality (bot vs. human language), view-to-like ratio anomalies, and follower ratio patterns across the 50 most recent posts.
2. **Audience Temperature** — Measures active vs. passive engagement. A score of "hot" indicates the audience consistently interacts with content; "cold" indicates the audience barely engages despite following.
3. **ROI Prediction** — Projects campaign ROI using real (non-bot) follower estimates, engagement benchmarks by niche, and a user-supplied budget. Outputs estimated campaign value and cost-per-engagement.
4. **Sentiment Analysis** — NLP-based comment sentiment classification: positive, neutral, negative. Indicates whether the audience trusts and likes the influencer.

### Extended Modules
5. **Content Performance Score** — Rates content quality and posting consistency.
6. **Growth Velocity** — Tracks follower growth timeline and flags anomalous spikes (indicators of purchased followers).
7. **Engagement Depth** — Measures whether engagement comes from the same small group repeatedly (low-quality) or broad audience (high-quality).
8. **Comment Authenticity** — Classifies individual comments as genuine or generated.
9. **Posting Frequency Analysis** — Evaluates whether posting schedule is consistent with organic growth patterns.
10. **Audience Demographics Signals** — Infers audience composition from comment language and engagement patterns.
11. **Brand Safety Indicators** — Flags content or comment patterns that could pose reputational risk.
12. **Competitive Benchmarking** — Compares the influencer's metrics against category averages.

## Technical Stack (publicly disclosed)

- **Data collection:** Apify Instagram scrapers (public profiles only)
- **AI recommendations:** OpenAI API
- **Authentication:** WebAuthn / Passkeys (Face ID, Touch ID) — no passwords
- **Database:** Firebase Firestore (Google) — encrypted at rest and in transit
- **Cache:** Redis, 24-hour TTL for raw scrape data
- **Platform:** iOS (iPhone)

## Pricing Detail

No subscription. No auto-renewal. Credits never expire.

| Package | Credits | Price (USD) | Per-credit cost |
|---------|---------|-------------|-----------------|
| Starter | 10      | $12.99      | $1.30           |
| Popular | 30      | $29.99      | $1.00           |
| Pro     | 100     | $89.99      | $0.90           |

**Credit costs by module:**
- Authenticity check (basic): 2 credits (~$2.00)
- Full 6-module analysis: 7 credits (~$7.00)

Credits are deducted on successful analysis initiation. Server-side failures trigger a full refund. No refund for private accounts, deleted accounts, or wrong usernames.

## Frequently Asked Questions

**Q: Does SocialBenchly require an Instagram login?**
A: No. It only analyzes publicly available Instagram profiles using its own data collection infrastructure. Your Instagram account is never accessed.

**Q: Can it analyze private Instagram accounts?**
A: No. Only public profiles can be analyzed. Private account analysis would violate Instagram's Terms of Use.

**Q: How accurate is the Authenticity Score?**
A: The score is derived from multiple fraud-detection signals across the 50 most recent posts. It is an estimate, not a guarantee. Instagram platform changes and cached data can slightly affect accuracy.

**Q: Is there a subscription?**
A: No. SocialBenchly is entirely credit-based. Credits never expire. There is no monthly fee, no auto-renewal, and no commitment.

**Q: What happens if an analysis fails?**
A: If the failure is due to a server error on SocialBenchly's side, credits are fully refunded. Failures caused by private accounts, deleted accounts, or incorrect usernames are not refunded.

**Q: How does authentication work?**
A: SocialBenchly uses Passkeys (WebAuthn). Users sign in with Face ID or Touch ID on their iPhone. No passwords are stored anywhere.

**Q: How is my data protected?**
A: Raw Instagram scrape data is cached for 24 hours then discarded. Analysis scores and user account data are stored in Firebase Firestore (encrypted at rest). No personal data is sold to third parties.

**Q: Which countries is SocialBenchly available in?**
A: The app is available globally on the iOS App Store. The service and its terms are governed by the laws of Turkey (Istanbul courts).

## Contact & Support

- Email: info@socialbenchly.com
- Response time: within 48 hours

## Legal

- Privacy Policy: https://socialbenchly.com/en/privacy
- Terms of Service: https://socialbenchly.com/en/terms
- Governing law: Republic of Turkey; jurisdiction: Istanbul courts
- GDPR and CCPA rights honored upon request

## Languages

SocialBenchly's website is available in English and Turkish.